Why having a blog and posting articles is a crucial marketing strategy?
Why having a blog and posting articles is a crucial marketing strategy? When I started my career in marketing as an intern in a B2B startup, one of my first activities was to brief a blog post and schedule its posting. I was never explained why I had to do those, but now, after […]
Marketing and sales challenges for B2B companies
Marketing and sales challenges for B2B companies During my career, I had the opportunity to experience B2B and B2C commercial processes and if there is one thing I can share about it would be: that each one of them has its challenges but B2B sales and marketing requires special attention, once the process can be […]
My secret learnings after a successful product launch campaign
My secret learnings after a successful product launch campaign After 3 years, we managed to launch a campaign for a specific product in a B2B startup which changed the startup’s vision and ambition for the marketing team. Launching products and generating leads is not a simple task, and in this web post, I will explain […]
Case: 30 sales opportunities in a month with content marketing strategies
Case: 30 sales opportunities in a month with content marketing strategies As a marketer, you might feel overwhelmed with the number of things you have to do and if you are the head of marketing, oh God – I feel you. One of the greatest challenges of a marketer is to define the goals and […]
Case: AIDA model applied in product launch strategy
Case: AIDA model applied in product launch strategy Launching a new product is one of the most exciting phases of a startup life cycle. So many insecurities, an ocean of possibilities ahead filled with a lot of questions: is it going to work? Will people be interested in understanding more about it? How do I […]
The art of content marketing
The art of content marketing Now that you already know more about the marketing types mentioned in the previous article, it is time to dive deep into content marketing! How does the marketing team adapt to this context if we are overwhelmed with the amount of content we receive, either online or offline? What does […]
The 3 types of social media
The 3 types of social media Social media is one of the most powerful tools for marketers. ‘sIt possible to share ideas with a broader audience, influence people, generate impact, and even boost your sales process. Social media goes beyond sales; it also supports the creation of brand advocates. In this post, you will learn […]
The different types of marketing
The different types of marketing Marketing is a diverse field with so many types that people might get lost. In today’s world, the amount of communication we’re exposed to is abusive and our brains are selecting what we pay attention to automatically. The marketing world is composed of several marketing types If you search […]