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We've Mastered the
First Steps to Your
US Success

BRAND STRATEGY | CONTENT MARKETING

LEAD GENERATION | MARKETING AUTOMATION

Follow the steps to expand with confidence. 

We understand the challenges and provide the expertise needed for a successful launch in the US market.

Follow the steps to expand with confidence. 

STEP 1
Brand Strategy

A brand strategy defines your unique market position, crafting a compelling story and identity to connect with your target audience and drive business growth.

We’ve seen many companies struggle with their US expansion due to unfamiliarity with the market. Marketing strategies that work in their home country may not succeed in the US, leading to a diluted message, inconsistent marketing, and missed opportunities.

With our extensive experience, we’ve designed a tailored strategy process to ensure you have all the essential elements to effectively position and promote your brand in the US, providing a robust foundation for your marketing and business strategies.

A comprehensive deck that includes:

  • US Ideal Customer Profile (ICP)
  • Positioning statement
  • Brand voice
  • Competitor analysis
  • Portfolio updates
  • Promotion channels

Certain brand strategies may include additional services we offer, such as:

  • Website development
  • Visual identity creation (logo and brand guidelines)
  • Product or service architecture

Channels, Ideal Customer Profiles (ICPs), tone of voice, and overall communication differ greatly in the US. We’re experts in this area, with over 5 years of experience working with American companies and a team of native English speakers.

We ensure your content strategy is perfectly aligned with the US market, driving effective engagement and successful brand positioning.

  • The design a comprehensive marketing funnel that includes channels and content directions for each phase—attraction, interest, desire, and action
  • A content calendar template to support seamless content execution

Certain content strategies may include additional services we offer, such as:

  • Copywriting
  • Social media content execution
  • SEO implementation
  • Creation of downloadable materials
  • Blog posts
  • Video content
STEP 2
Content Strategy

Content marketing creates valuable, relevant content to attract and engage your target audience, building trust and driving profitable customer actions.

STEP 2
Content Strategy

Content marketing creates valuable, relevant content to attract and engage your target audience, building trust and driving profitable customer actions.

Channels, Ideal Customer Profiles (ICPs), tone of voice, and overall communication differ greatly in the US. We’re experts in this area, with over 5 years of experience working with American companies and a team of native English speakers.

We ensure your content strategy is perfectly aligned with the US market, driving effective engagement and successful brand positioning.

  • The design of a comprehensive marketing funnel that includes channels and content directions for each phase—attraction, interest, desire, and action
  • A content calendar template to support seamless content execution

Certain content strategies may include additional services we offer, such as:

  • Copywriting
  • Social media content execution
  • SEO implementation
  • Creation of downloadable materials
  • Blog posts
  • Video content
STEP 3
Lead Generation

Lead generation identifies and attracts potential customers, capturing their interest through strategic marketing efforts to convert them into sales opportunities.

Our expertise ensures you effectively reach and engage potential customers, driving growth and learning opportunities in the US market.

Generating qualified leads in the US market is challenging for expanding companies without a well-established brand. Although this step is the fastest way to consolidate operations and build a foundation for generating business.

  • The design of an integrated marketing and sales funnel that encompasses both inbound and outbound strategies
    • Inbound strategies cover paid media and downloadable content strategy for lead nurturing and scoring
    • Outbound strategies include pre-sales efforts and email marketing campaigns plan
  • A comprehensive list of tools to support the execution of this strategy, ensuring seamless implementation and optimal results

The WP team can also execute lead generation strategies by:

  • Creating, launching, and optimizing targeted landing pages
  • Google, Facebook, Instagram and LinkedIn Ads
  • E-mail marketing campaigns
  • Sales outreach campaigns
  •  

Handling vast amounts of information manually can overwhelm teams expanding to the US, especially with limited personnel and resources. Automation is crucial, allowing one person to do the work of three.

Whim Pink has helped over 5 companies implement automation strategies during their US expansion, and the feedback has been, “automation saved our operation.”

A fully mapped marketing automation process with an omni-channel approach. This service includes:

  • An in-depth analysis of your current marketing and sales processes
  • Detailed mapping of the existing workflow
  • Improvement suggestions
  • Recommendations for the best tools to implement an automation strategy tailored to your specific needs
  • Content scheduling implementation
  • Automated lead nurturing campaigns
  • Lead scoring systems
  • Setup of marketing and sales funnels on a CRM
  • Group sessions to for best practices
  • Training on the latest AI tools
STEP 4
Marketing Automation

Marketing automation uses software to streamline and automate marketing tasks, enhancing efficiency, personalizing customer interactions, and driving more effective campaigns.

STEP 4
Marketing Automation

Marketing automation uses software to streamline and automate marketing tasks, enhancing efficiency, personalizing customer interactions, and driving more effective campaigns.

Handling vast amounts of information manually can overwhelm teams expanding to the US, especially with limited personnel and resources. Automation is crucial, allowing one person to do the work of three.

Whim Pink has helped several companies implement automation strategies during their US expansion, and the feedback has been, “automation saved our operation.”

A fully mapped marketing automation process with an omni-channel approach. This service includes:

  • An in-depth analysis of your current marketing and sales processes
  • Detailed mapping of the existing workflow
  • Improvement suggestions
  • Recommendations for the best tools to implement an automation strategy tailored to your specific needs
  • Content scheduling implementation
  • Automated lead nurturing campaigns
  • Lead scoring systems
  • Setup of marketing and sales funnels on a CRM
  • Group sessions for best practices
  • Training on the latest AI tools

Kickstart your US expasion

(754) 276-4880

available from 10:00 – 19:00

Address Miami, FL 33132

Email contact@whimpink.com

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Fill out the form below, and we will be in touch shortly.
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Let's Connect!

Fill out the form below, and we will be in touch shortly.
Contact Information
Company Information