Hi, I’m Karina! A proud dog mom to Diva, my golden retriever, and a future Samoyed owner in the making. When I’m not chasing my next cup of coffee—or living my matcha latte era —you’ll find me in a hot yoga class or powering through a 45-minute Peloton ride.
My ideal Sunday? Sunshine (38°C minimum, please), a glass of wine, some great cheese, girly vibes, and deep, meaningful conversations. During the week, it’s all about getting things done—with a little caffeine boost, of course.
I’m a full-stack B2B marketing strategist with global experience leading demand generation, branding, sales enablement, and marketing operations for fast-scaling SaaS and tech companies. I’ve helped startups and global enterprises alike launch products, expand into new markets, and transform from traditional setups into AI-driven, data-powered operations.
I’ve led three full company rebrands, supported go-to-market strategies across LATAM and the U.S., and partnered with Big Tech to train multilingual LLMs (large language models).
I hold a Bachelor’s degree in Business and a Master’s degree in Marketing, blending strategic thinking with creative execution. Currently, I’m pursuing a Doctor of Business Administration (DBA), specializing in marketing and sales alignment in B2B tech. My academic journey fuels my hands-on approach to solving complex business challenges and staying at the forefront of innovation.
I’m currently researching marketing and sales relationships in B2B, with a focus on how technologies like CRM systems and AI-powered features shape collaboration and drive results.
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