Theory Meets Survival
Sensemaking in Times of Disruption
Helping teams make sense of change is not soft — it is survival. Here’s how to lead through identity-shifting transformations.
Reflections And Insights From Our Team
Helping teams make sense of change is not soft — it is survival. Here’s how to lead through identity-shifting transformations.
Early-stage startup? Discover why marketing is crucial from pre-seed to seed stage—position your brand, find your audience, and grow smarter.
Defining positioning statement for startups is crucial. Learn why, what it is, how to create one, and see real examples to inspire your brand.
A strong positioning statement defines who your startup is, what it offers, and why it matters. Learn how to craft one with real examples and a simple framework.
Positioning statements are crucial for startups to define their identity, target market, and unique value. Learn how to create one with clear steps and examples.
Startups face a key dilemma: burn cash to grow or aim for break-even stability. Learn the meaning of both concepts, how to calculate them, and when to choose.
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