Price and value: 2 powerful marketing resources
Price and value: 2 powerful marketing resources Price and value are two terms that are constantly confused by people worldwide. Both words sometimes refer to the monetary amount that a product or service is offered in the market. But is it correct to use these 2 terms for the same purpose? In this post, […]
What is market share, and how to calculate it?
What is market share, and how to calculate it? Market share is a well-known term in the business world and a crucial indicator for marketing. Have you ever heard of that term? Whether yes or no, in this post, you will: Understand what “market share” is Learn the relationship of this term with marketing Understand […]
The importance of persuasion for marketers
The importance of persuasion for marketers It’s common to relate persuasion with sales, but is it important for marketers? In this post, you will find out: What persuasion is Its importance for marketers How to use persuasion for effective marketing communication What is persuasion? Persuasion is convincing someone to act, say or behave in […]
Marketing & Sales funnel for startups B2B
Marketing & Sales funnel for startups B2B Marketing and sales responsibilities are different, but the limits of each one are still confused by many people, especially new entrepreneurs. This article will help you to: Understand the difference between marketing and sales functions Understand the Marketing Funnel and the Sales Funnel Discover some tips for marketing […]