Data points vs data insights: what is the difference?
Data points vs data insights: what is the difference? Doing marketing research results in a lot of data, which has to be analyzed to become relevant information for a company. After this process of analysis, the insights generated can be used for decision-making in different departments. Although this simple definition explains the difference between data […]
Best practices to analyze data from marketing surveys
Best practices to analyze data from marketing surveys In this article, you will learn about data analysis, its importance, and best practices to do it correctly. Companies that need to solve specific problems, such as understanding their target market, and the acceptance of a new product or service may use marketing research for this. […]
The differences between primary and secondary research
The differences between primary and secondary research Marketing research can be done through primary and secondary research. In this article, you will understand the differences between both. Whenever a business is being created, or innovation is taking place in an already existing company, marketing research is key. Moreover, because nowadays the world has been […]
The different types of quantitative and qualitative research
The different types of quantitative and qualitative research Both qualitative and quantitative research is important to businesses that aim to gather information from marketing research. Each one serves the research with different data, which can be used later on for different purposes. Considering what happens in practice, most companies use a combination of these two […]
Marketing research and why startups should consider it
Marketing research and why startups should consider it Marketing research is one of the essential tools to support decision-making. Today society and the world are full of information and data that may or may not be relevant to our daily lives. Everyone needs to make decisions, and the easiest way to do so is to […]
How to define the sample of your marketing research
How to define the sample of your marketing research Knowing how to define a survey sample doesn’t have to be a complicated process, but it’s essential to pay attention to a few steps summarized in this article. What is a research sample? A survey sample is a term that represents the portion of the […]
The two most valuable tips for making the right questions in a market research
The two most valuable tips for making the right questions in a market research Have you ever heard this quote? We might agree that it is powerful and exposes the importance of questioning everything if yes or no. This question is related to objectives, curiosity, and action! The more you ask questions, the more […]