Marketing plan: analytics and its importance
Marketing plan: analytics and its importance Marketing has become one of the most strategic departments in companies today, even more so when it is possible to work together with the sales department, combining communication with the commercial part of the business. And like every department, marketing also needs a guide, in this case, called a […]
Marketing plan: executive summary and its importance
Marketing plan: executive summary and its importance A good marketing plan guides brands and companies towards different goals. Therefore, the marketing plan is a management tool that must be used regularly and continuously updated, as it helps entrepreneurs adapt to constant market changes, identify trends, and create competitive advantages over competitors. Creating a marketing […]
Price and value: 2 powerful marketing resources
Price and value: 2 powerful marketing resources Price and value are two terms that are constantly confused by people worldwide. Both words sometimes refer to the monetary amount that a product or service is offered in the market. But is it correct to use these 2 terms for the same purpose? In this post, […]
What is market share, and how to calculate it?
What is market share, and how to calculate it? Market share is a well-known term in the business world and a crucial indicator for marketing. Have you ever heard of that term? Whether yes or no, in this post, you will: Understand what “market share” is Learn the relationship of this term with marketing Understand […]
The 3 factors that influence consumer behavior
The 3 factors that influence consumer behavior Understand the factors that most influence consumer behavior, its subdivisions, and why this subject is vital for marketing. In a highly competitive world, the one who stands out is the one who presents the best strategy for their target audience. One of the ways to define the […]
How to create a marketing plan for startups in the early-stage
How to create a marketing plan for startups in the early-stage As much as the growth of startups in the world has been exponential, it does not mean that it is simple to start a business from scratch. The number of startups that are founded is inversely proportional to those that actually achieve the long-awaited […]