The importance of data visualization for marketers
The importance of data visualization for marketers The amount of information produced and disseminated today is absurd. According to SJ Insights, a single person: Is exposed to more than 5.000 brands per day; Is exposed to 364 ads per day; Notes 153 among these ads; Retains 86 of them in memory; Engage with a max […]
How to create an AMAZING 1min long video
How to create an AMAZING 1min long video Every day we are bombarded by content in different ways. There are billions of information that we see and hear in a short space of time. Why do some stay and others are easily forgotten? There is no right or wrong answer to such questions… […]
Why is branding so important for startups?
Why is branding so important for startups? Think fast of a: Fast-food company Notebook brand Brand of home appliances Why did those specific names come to your mind? Well, that’s the power of branding! Branding strategies aim to connect with the final consumer, making him subtly remember the brand, putting it in everyday […]
The importance of persuasion for marketers
The importance of persuasion for marketers It’s common to relate persuasion with sales, but is it important for marketers? In this post, you will find out: What persuasion is Its importance for marketers How to use persuasion for effective marketing communication What is persuasion? Persuasion is convincing someone to act, say or behave in […]
Marketing & Sales funnel for startups B2B
Marketing & Sales funnel for startups B2B Marketing and sales responsibilities are different, but the limits of each one are still confused by many people, especially new entrepreneurs. This article will help you to: Understand the difference between marketing and sales functions Understand the Marketing Funnel and the Sales Funnel Discover some tips for marketing […]
The importance of marketing for startups in pre-seed, seed, and early-stage
The importance of marketing for startups in pre-seed, seed, and early-stage If you search online “what is a startup,” you might face a hard time. There are a lot of different definitions; some of them are controversial, others too strict, and sometimes too complicated. I like to simplify things, so for now, let’s focus on […]