Positioning statement for startups: why is it so crucial ?
Defining positioning statement for startups is crucial. Learn why, what it is, how to create one, and see real examples to inspire your brand.
The best B2B global brands for 2021
Positioning statements are crucial for startups to define their identity, target market, and unique value. Learn how to create one with clear steps and examples.
Marketing and sales challenges for B2B companies
Marketing and sales challenges for B2B companies During my career, I had the opportunity to experience B2B and B2C commercial processes and if there is one thing I can share about it would be: that each one of them has its challenges but B2B sales and marketing requires special attention, once the process can be […]
Marketing & Sales funnel for startups B2B
Marketing & Sales funnel for startups B2B Marketing and sales responsibilities are different, but the limits of each one are still confused by many people, especially new entrepreneurs. This article will help you to: Understand the difference between marketing and sales functions Understand the Marketing Funnel and the Sales Funnel Discover some tips for marketing […]