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Positioning statements are crucial for startups to define their identity, target market, and unique value. Learn how to create one with clear steps and examples.
Positioning statements are crucial for startups to define their identity, target market, and unique value. Learn how to create one with clear steps and examples.
Startups face a key dilemma: burn cash to grow or aim for break-even stability. Learn the meaning of both concepts, how to calculate them, and when to choose.
Marketing analytics blends science and art—using data to understand the past, control the present, and shape the future. Learn why it’s essential for startups.
Why having a blog and posting articles is a crucial marketing strategy? When I started my career in marketing as an intern in a
Marketing and sales challenges for B2B companies During my career, I had the opportunity to experience B2B and B2C commercial processes and if there is
My secret learnings after a successful product launch campaign After 3 years, we managed to launch a campaign for a specific product in a B2B
The power of marketing for startups About 90% of startups fail and 10% fail within the first year. The funny aspect is that this
Case: 30 sales opportunities in a month with content marketing strategies As a marketer, you might feel overwhelmed with the number of things you have
Case: AIDA model applied in product launch strategy Launching a new product is one of the most exciting phases of a startup life cycle. So
The art of content marketing Now that you already know more about the marketing types mentioned in the previous article, it is time to dive
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